October 20th- Gap Colors

https://adage.com/creativity/work/meet-me-gap-2018/53977
In my marketing class we looked at Gap’s 2018 ad campaign to talk about popups, but what stuck out to me was its use of color. I loved the idea of a giant spinning wheel that was interactive, and thought it was an example of interactive art, even if it wasn’t supposed to be art. Additionally, our discussions of color and color schemes made me think about how these colors work together and fit in the same world even if they are supposed to highlight different choices.